💡 USP 

The purpose of Unique Selling Point is to make you stand out online. 

Ask yourself:

• Who is my target audience?
• Who are my competitors?
• What problems does my target audience have?
• How can I solve them?

 👉  You can also consider SWOT Analysis: 

SWOT are Strengths, Weaknesses, Opportunities and Threats.

Ask yourself:

• Strengths: What is it we’re good at?
• Weaknesses: What can we do better?
• Opportunities: How can we grow, change and improve?
• Threats: What is happening or could happen, both internally and externally, that might affect us negatively?

🚩  TIPS

Simply search for your key terms and make note of:

• Who appears in the top results on search engines for your product or service?
• Which keywords appear on their website, and what words are they using in the page titles on their website?
• What messaging they use on their social media?

💡 KPI 

Key Performance Indicators evaluate the success of an organisation or of a particular activity (such as projects, programs, products and other initiatives) in which it engages.

KPIs are all about logic. It should be: 

• Specific
• Measurable
• Attainable
• Relevant
• Time-bound

👉  How to create your own KPIs

Ask yourself:

• Is this KPI specific enough?
• Can it be measured?
• Can employees attain this?
• How relevant is it to the wider business objective?
• When is it due to be delivered or carried out?

🚩 TIPS

You can find further KPI Examples and Templates here:

https://www.klipfolio.com/resources/kpi-examples

Reference:
Google digital garage, Wikipedia